Assumptions:
-Ages 15-17
-Teen drivers are more at risk
-People who have been driving for a longer amount of time will be less interested or not interested at all in playing the game (they probably will assume they already know all the risks)
Estimation process:
-We estimated the age 15 because that is the age teens start to think about driving
-Teen drivers are more at risk of using their phones while driving because they grew up with all that technology
-Drivers who have longer experience driving think they don’t need to play this game from their years driving and having no accidents
Audience size estimate:
-California residents ages 15-17: 845,557 people
https://suburbanstats.org/population/how-many-people-live-in-california
Chart or graphical representation of estimate:
Reference data sources:
suburbanstats.org. “Current Population Demographics and Statistics for California by age, gender and race.” SuburbanStats.org, suburbanstats.org/population/how-many-people-live-in-california. Accessed 20 Sept. 2017.
“California Safety Laws – Cell Phone, Seat Belt, & Car Seat.” DMV.org, www.dmv.org/ca-california/safety-laws.php. Accessed 20 Sept. 2017.
andrew.currin.ctr@dot.gov. “U Drive. U Text. U Pay.” NHTSA, 26 July 2017, www.nhtsa.gov/risky-driving/distracted-driving. Accessed 20 Sept. 2017.
“Motor Vehicle Safety.” Centers for Disease Control and Prevention, Centers for Disease Control and Prevention, 9 June 2017, www.cdc.gov/motorvehiclesafety/distracted_driving/index.html. Accessed 20 Sept. 2017.
Further research: